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How to talk to Royalty about design

February 3, 2017

From the left, Magdalena Andersson, The Swedish King Carl XVI Gustaf; Monica Stridsman and Lukas Flynn. Photo: Patrik Trädgårdh
From the left, Magdalena Andersson, The Swedish King Carl XVI Gustaf, Monica Stridsman and Lukas Flynn. Photo: Patrik Trädgårdh




A deep dive visit in to the Swedish forest industry from an interaction design perspective and a sudden meet with the Royalties, a.k.a — The King.


Thanks to the cluster Skogstekniska Klustret and Umeå Institute of Design, this week I got a chance to represent our interaction design perspectives on the huge Swedish forest industry at Grand Hotel. The hotel is an emblematic and grandeur building located in the middle of the Swedish capital, Stockholm. Our teams 15-week intensive forestry projects, with aim to motivate the industry’s declining load of machine operators- had given various results, and they were all displayed in the mingle hall. Then it suddenly happens- Swedish Royalty approaches.

Read the whole article Frida Stenlund has written here